Facebook Pixel Code
x
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

The Creation of Identity through Retail Design and Technology Essay Example

Show related essays

The Creation of Identity through Retail Design and Technology

This is a preview of the 26-page document
Read full text

The Creation of Identity through Retail Design and Technology. This allows a store to compete at a global level while attracting certain cultural groups. This analysis will be followed by an association with cultural capital and how the identity of a store through the aesthetics creates a response from the culture. The association with these different areas of analysis will be incorporated into the case study of Dover Street Market, which shows how the aesthetics connects to the basic success of the company by showing identity with the design. Each of these analytical concepts will then be combined with the main attributes with how retail design creates and identifies brand.The concept of retail design is one which incorporates several different identities and associations with behavior.

The retail design is not only associated with the basic layout of a store, but is also associated with art, architecture, structure and the overall design that is used in a store. There are also aspects of design that are inclusive of technology and the ability to intertwine with the retail design. The concept of retail design is then used to incorporate several aspects that are used with the behaviors of consumers as well as the way in which a corporation can begin to build their identity through branding and consumer responses. The most important aspect of this is to begin by creating an environment which is reflective of the brands while creating an association with the corporation that links to the design.The main concept of retail design is one which is designed to add sustainable design principles to the business. As design is incorporated at every level, from art to framework, there is the ability to show a different consumer response. As the retail design can offer an environment which attracts customers, there is the ability to have a better response as well as loyalty from those that are interested in this creation of identity. The sustainable growth of a company is reliant on beliefs, attitudes and behaviors which are directly reflected in the environment surrounding the individual. The intention model is a component of retail design, specifically because the design reflects the response from consumers by showing attitudes and behaviors associated with the environment. The result is that the characteristics of a retail store, specifically from the environment, are able to create defined responses from. The Creation of Identity through Retail Design and Technology.

This is a preview of the 26-page document
Open full text

References

Ackerman, David, Gerard Tellis. (2001). “Can Culture Affect Prices? A Cross – Cultural Study of Shopping and Retail Prices.” Journal of Retailing (77), (1).

Agarwal, Sanjeev, Kenneth Teas. (2000). “The Effects of Extrinsic Product Cues on Consumers’ Perceptions of Quality, Sacrifice, and Value.” Journal of the Academy of Marketing Science (28), (2).

Ailwadi, Kusum, Kevin Keller. (2004) “Understanding Retail Branding: Conceptual Insights and Research Priorities.” Journal of Retailing(80), (4).

Backstrom, Kristina, Ulf Johansson. (2006). “Creating and Consuming Experiences in Retail Store Environments: Comparing Retailer and Consumer Perspectives.” Journal of Retailing and Consumer Services (13), (6).

Bridge, Gary, Sophie Watson. (2010). The Blackwell City Reader. London: Wiley – Blackwell.

Burke, Raymond. (2002). “Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store.” Journal of the Academy of Marketing Science (30), (4).

Chen, Lei – da, Mark Gillenson, Daniel Sherrell. (2002). “Enticing Online Consumers: an Extended Technology Acceptance Perspective.” Information and Management (39), (8).

Constantinides, Efthymios. (2002). “The 4S Web Marketing Mix Model.” Electronic Commerce Research and Applications. (1), (1).

Dover Street Market. (2010). About DSM. Retrieved from: http://www.doverstreetmarket.com/about/.

Edwards, Tim. (2007). Cultural Theory. London: Sage Publications.

Evans, Graeme. (2003). “Hard Branding the Cultural City – From Prado to Prada.” International Journal of Urban and Regional Research(27), (2).

Hallam, Elizabeth, Brian Street. (2000). Cultural Encounters: Representing Otherness. New York: Routledge.

Kent, Tony. (2003). “2D23D: Management and Design Perspectives on Retail Branding.” International Journal of Retail and Distribution Management (31), (3).

Ogle, Jennifer, Karen Hyllegard, Brian Dunbar. (2004). “Predicting Patronage Behaviors in a Sustainable Retail Environment.” Environment and Behavior (36), (5).

Schroeder, Jonathan. (2005). “The Artist and the Brand.” European Journal of Marketing (39), (11).

Close ✕
Tracy Smith Editor&Proofreader
Expert in: Marketing, Management, Finance & Accounting
Hire an Editor
Matt Hamilton Writer
Expert in: Marketing, Human Resources, Macro & Microeconomics
Hire a Writer
preview essay on The Creation of Identity through Retail Design and Technology
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples

Contact Us