The retail design is not only associated with the basic layout of a store, but is also associated with art, architecture, structure and the overall design that is used in a store. There are also aspects of design that are inclusive of technology and the ability to intertwine with the retail design. The concept of retail design is then used to incorporate several aspects that are used with the behaviors of consumers as well as the way in which a corporation can begin to build their identity through branding and consumer responses. The most important aspect of this is to begin by creating an environment which is reflective of the brands while creating an association with the corporation that links to the design.The main concept of retail design is one which is designed to add sustainable design principles to the business. As design is incorporated at every level, from art to framework, there is the ability to show a different consumer response. As the retail design can offer an environment which attracts customers, there is the ability to have a better response as well as loyalty from those that are interested in this creation of identity. The sustainable growth of a company is reliant on beliefs, attitudes and behaviors which are directly reflected in the environment surrounding the individual. The intention model is a component of retail design, specifically because the design reflects the response from consumers by showing attitudes and behaviors associated with the environment. The result is that the characteristics of a retail store, specifically from the environment, are able to create defined responses from. The Creation of Identity through Retail Design and Technology.
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