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Public Relations: Corporate Social Responsibility Essay Example

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Public Relations: Corporate Social Responsibility

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Public Relations: Corporate Social Responsibility. A CSR program has aided recruitment and retention of employees. Potential recruits of a company particularly the competitive graduate student market normally looks at its CSR policies. CSR delivers a much more positive perception of the company among its workforce, especially when they are involved through community volunteering or payroll giving fundraising activities (Hancock, 2005, 15). It was recognized for promoting customer orientation amid customer-facing employees. In addition, it has been credited for assisting in team building, allow staff to develop new skills and improve their motivation, all these have led to increased productivity for the company. Employee involvement or engagement has aided in retaining staff because happier staffs are always proud employees with a profound level of loyalty to the company.

CSR has helped in building long-term consumer, citizen and employee trust which a foundation for a sustainable business model. Consequently, it has created a favorable environment in which businesses can grow and innovate. Therefore investing in external and internal training assists employees do a better job, high-quality products, and good service delivery, due to improved social welfare. A clearly spelled out CRS goals and vision attract employees with shared values thus giving the company a competitive edge when competing with its rivals over talents (Hancock, 2005, 20).
CSR has resulted in a better environment. This includes proper waste management, balanced ecosystem and clean and green environment. Corporations have adopted environmentally sustainable business practices which have maximized benefits and minimize detriments (Louche et al, 2010, 209). Such activities include recycling of electronics and adoption of business plans that shun the use of destructive practices or dangerous chemicals. A company that fails to adopt universal policies relating to the environment faces bad publicity. Dell is an example of such an organization. The company decided to recycle computers in Europe but not in the US because it is required by law in the EU. Public Relations: Corporate Social Responsibility.

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References

Hancock, J. (2005). Investing in corporate social responsibility: a guide to best practice, business planning & the UKs leading companies. London [u.a.], Kogan Page.12

Mullerat, R., & Brennan, D. (2011). Corporate social responsibility: the corporate governance of the 21st century. Alphen aan den Rijn, Kluwer Law International.

Louche, C., Idowu, S. O., & Leal Filho, W. (2010). Innovative CSR from risk management to value creation. Sheffield, UK, Greenleaf. 209

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