Finally, the employees can be motivated by motivation-hygiene factors as discussed by Hertzberg’s motivation hygiene theory.The employee motivation factors in the telecommunication industry are the forces that drive workers to choose particular jobs, maintain their jobs and focus their effort towards improving their performance in those particular jobs (Malik et al. However, it is worth noting that although some factors are categorized as the most important in motivating employees, those factors vary from firm to another and across individuals. The level of satisfaction also depends on the culture of the workers and their attitudes towards various motivating factors applied by the organization (House of Commons: Trade and Industry Committee, 2005). According to Maslow Theory of employee motivation, human needs occur in hierarchical order, and the satisfaction of lower level needs is a pre-requisite for the satisfaction of higher needs. The theory of employee motivation was advanced by McClelland theory that ranked needs into three categories namely the need for achievement, the need for affiliation and the need for power.The telecommunication industry is one of the most dynamic sectors across the globe because it is dominated by large number of operators dealing with wide range of products and services. The sector is technologically driven, and technology is the heart of telecommunication development (Ahlstrom & Bruton, 2009). The use of traditional cable television was the driver of a telecom sector, but the introduction of Information Technology (IT) brought a. A Comparison of Motivation Factors in the UK and China.
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