Facebook Pixel Code
x
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Comparing Two Similar Businesses Essay Example

Show related essays

Comparing Two Similar Businesses

This is a preview of the 6-page document
Read full text

Comparing Two Similar Businesses. The management strategy that it has taken to ensure the well running of its business is by having people who help customers both online and in there selling store.In 1998 Amazon.com begun to grow. By February, the links program had turned up 30,000 members, who now grossed up to 15 percent for recommending books from their web sites. In the next four months, the amount of links had increased by twice to 60,000 (Robert, 2002).The company buyer database continued to raise as well, with increasing customer accounts turning up to 2.26 million in March, a raise of 50 percent in only three months, and of 564 percent more than the previous year (Robert, 2002).com as well enlarged its business by using a trio of acquirement in the early 1998.

Two corporations were gained to further enlarge Amazon.coms business around Europe. Book pages, one of the widest online booksellers in the United Kingdom, handed Amazon.com permission to the United Kingdom market. In addition, telebook, one of the largest online booksellers based in Germany, also gave access. Both corporations not merely gave Amazon .com entrance to new clients in Europe, but it as well gave the existing Amazon.com clients admission to extra books from around the globe.com also acquired the internet movie database. This was their acquisition and it was used to help plans for its advance into online video market. The remarkable properties and information of the IMD worked as a precious asset in the creation of a customer sociable and useful web site basically for video sales (Robert, 2002).In 1999, Amazon lunched an online public sale service known as Amazon Auctions. It too began offering electronics and then separated its product offerings into personal stores on its site to make it easier for clients to shop for certain stuffs.In 1999 during the holiday season Amazon.com used mechanisms that could attract customers. It ordered 181 acres of wrapping paper and 2494 red ribbon. Certain enough, sales increased to $1.6 billion showing that the efforts to make an online powerhouse had really paid off (DATAMONITOR, 2011).In 2011, borders applied for chapter 11 in relation to bankruptcy safeguard and started liquidating 226 of its stores that were based in the United States. In spite of an offer from the concealed equity corporation, Najafi Companies, Borders was not in position to find a purchaser prior to its July 17 bidding time limit, and so began. Comparing Two Similar Businesses.

This is a preview of the 6-page document
Open full text

References

Austen, B. (2011). THE end of borders is not the end of books. Bloomberg Businessweek, (4254): 94-97.

Borders. (2012). Borders books. Retrieved 26, Apr. 2012 from http:.barnesandnoble.com

DATAMONITOR: Amazon.com, Inc. (2011). Amazon.com, Inc. SWOT Analysis, 1-11.

Mudambi, S. M., & Schuff, D. (2010). What makes a helpful online review? A study of customer reviews on amazon.com. MIS Quarterly, 34(1), 185-200.

Robert, S. (2002). Amazon.com. Harper: Harper Business publishers.

Close ✕
Tracy Smith Editor&Proofreader
Expert in: Business, Macro & Microeconomics, Management
Hire an Editor
Matt Hamilton Writer
Expert in: Business, Human Resources, Marketing
Hire a Writer
preview essay on Comparing Two Similar Businesses
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples

Contact Us