Initially, the disposal and purchase of housing properties for people in London then across UK cities identified the potential for extra business avenues.Stretching the coverage beyond the European market for similar services as well as the introduction of more businesses made Gumtree the giant virtual market that it is today. In line with forming the core link between local classifieds parties, the expansion concept stretched the scope and mandate of the business to unparalleled growth beyond European targets. Subsequent acquisition by internationally established and more seasoned online market dealers in the business line that the company headed into confirmed the business capacity on the global platform. EBay compatibility with Gumtree under its business strategy and business concept popularly known as Kijiji category of online players demonstrates the receptivity that it has for the classifieds niche. Website business for classifieds at the highly personalized and nearly customized customer needs offers virtual yet practical platform on which trade continues to completion.Gumtree and its parent company as well as other Kijiji establishments operating under eBay have an online presence that adopts the brokerage business model (Rappa, 2012). Under ordinary brokerage business models, buyers and sellers employ a virtual market platform offered by the service provider owing the website. In view of this business model, the three parties are engaged in business transaction where the website owner targets the activity of buying and selling to charge some facilitation fee arising from the usage of the connection service obtained at the website. Usually, the business model brings together certain classes of buyers in search of a wide category of products on offer (Eisenberg 2005, p43). At the Gumtree website, it is possible also for the business model to host the display of different goods and services on offer by several dealers. As mentioned above, the wide range of products for second hand and brand-new categories as well as services from the different dealers, open a virtual market from which trade can proceed.In line with the different models that manifest in brokerage category, Gumtree main category of business entails business-to-consumer (B2C) arrangement where sellers and buyers meet. In view of the
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