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Comcast Corporation Essay Example

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Comcast Corporation

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Comcast Corporation. Robert did not let the slow growth affect his spirit and he worked towards penetrating into the major markets of Philadelphia. He was able to gain the cable franchises in the northern suburbs of Philadelphia and places like Upper Darby, Cheltenham and Abington. He used ever possible opportunity to help grow the business and achieve higher economies of scale. Robert bought Westmoreland cable system and expanded his presence into six more local communities (Fabrikant).This success did not stop him and he went on to get a joint venture with Philadelphia Bulletin to serve the areas of Sarasota, and Venice in Florida. He also moved into diversifying the business and hence he joined his brother to buy a major franchise for the subscription of Elevator Music in Orlando Florida.

Robert had high hopes for the company and he wanted the company to be recognized for the technological identity, he hence changed the name to a fusion of communication and broadcast. This led to the name Comcast Corporation and the company was then reincorporated in Pennsylvania.In 1970 the company went on to create a little organized structure of its operations and in an attempt to do so, they sold off the Florida operations to a company called Storer Communications and getting into a limited partnership to buy Multiview Cable - local franchise mainly in Hartford County of Maryland. The company also went on to purchase the franchise for Dallas, Detroit, Hartford, Connecticut and also San Diego (Funding Universe).Although the company has grown to gain a total of 40,000 customers, it still lacked in the subscriber rates and hence in an attempt to expand further and for the financial support the company went on to go in for a public offering.In 1974 the company went on to buy the franchise for Paducah, and Kentucky, following which in 1976, they went on to acquiring Hillsdale, Jonesville, Michigan and Flint. The company also went on to buy the partners interest in Multiview in 1977 (Fabrikant)The company went on to offer higher number of channels and more number of offerings with its product, which led the company to win over higher number of franchises and serve in different areas of northern New Jersey and other areas like Lower Merion, Pennsylvania, Michigan, Clinton and Warren. The company went on to win numerous franchises and had purchased several companies like Indianapolis, Buffalo,. Comcast Corporation.

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Works Cited

CNN Money. Fortune 500. May 2008. 5 November 2009 <http://money.cnn.com/magazines/fortune/fortune500/2008/snapshots/5035.html>.

Cohen, Warren. "Scrambled Signals in the TV World: Comcast Scuttles the Vaunted CBS-QVC Deal." U.S. News & World Report (1994): 43.

Comcast. A Look at Our History. 2009. 6 November 2009 <http://www.comcast.com/corporate/about/pressroom/corporateoverview/comcasttimeline/comcasttimeline.html>.

Company Statements Slogans. Comcast. 2009. 5 November 2009 <http://www.company-statements-slogans.info/list-of-companies-c/comcast.htm>.

Fabrikant, Geraldine. "The Heir Is Clearly Apparent at Comcast." New York Times (1997): 1 - 12.

Funding Universe. Comcast Corporation . 2009. 6 November 2009 <http://www.fundinguniverse.com/company-histories/Comcast-Corporation-Company-History.html>.

Liberty Property. Comcast Center Timeline. 2009. 5 November 2009 <http://www.libertyproperty.com/pdfs/Comcast-Center-Development-Timeline.pdf>.

The Economist. "Friend of Bill: He Is a Young Cable Tycoon, Much Loved by Microsoft. What Can Brian Roberts Possibly Worry About?" Economist (1997): 69.

The Official Board. Comcast. 4 December 2008. 6 November 2009 <http://www.theofficialboard.com/org-chart/comcast>.

Weber, Joseph. "Comcast Plays Hard to Get." Business Week (1993): 82-83.

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