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Client brief Essay Example

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Recognized by both the State and Federal governments and its agencies as the leader of the club fraternity in Western Australia, the club strives to make submissions and representations on all matters touching on the club movement in Western Australia to the government and all the concerned agencies (http://www.The organization is the voice of the club movement and it interacts with the media in order to present a good image of the club movement in Western Australia. It also offers advice and assistance to clubs regarding administration of the club. Members of the clubs affiliated to the organization are able to access expert advice and counsel on matters pertinent to their clubs such as legal issues, marketing, and promotion, industrial relations among other key issues. This is made possible by the organization through its partnership with other corporate partners.The organization collaborates with other states clubs bodies to form the national club advocate Clubs Australia & New Zealand (CANZ). They regularly produce information for clubs in the form of general e-club updates on operational issues and the monthly "Service Bulletin". Clubs WA also conducts the annual Club Vision Seminar, Awards for Excellence, Annual General Meeting, and Presidents Lunch/Charity Auction. These events expose clubs to the current thinking and issues in the environment in which they operate, as well as an opportunity to network with stakeholders.The internal environment factors may be viewed as either strengths or weaknesses depending upon their impact on the organizations objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may include all of the 4Ps; as well as personnel, finance, manufacturing capabilities, and so on.The strengths of the organization include availability of finance to run its mandate. These finances arise from the organizations partnership with other corporate and the government. This ensures that the club is privy to sources of funding such as grants, funding agencies, and membership fees (http://www.A vast human resource is also a major strength of the organization since by virtue of being financially stable, the organization is able to attract and retain well trained personnel. Physical resources too are strength of the club since its

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Clubs WA. Retrieved 12 August 2012 from http://www.clubswa.com.au/

David, Fred R. Strategic Management, 4th Ed. New York: Macmillan Publishing Company, 1993.

Jones, Bernie. Neighborhood Planning: A Guide for Citizens and Planners. Washington, D.C.: Planners Press, 1990.


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preview essay on Client brief
  • Pages: 7 (1750 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Ph.D.
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