The transaction involving between a business and a customer involves a few finished products. (nformation Resources Management Association, &Khosrowpour, 2001: 85)The introduction and growth of internet has introduced significant opportunities to the consumers and businesses alike. Tis means that a business can remain for a whole day in a big market without incurring further expenses like was the norm before the web or when operating a traditional retail shop. Frms have now ability to buy and sell products in a competitive environment while reducing costs at the rduce time when ordering and receive the ordered products.
Tis can effectively increase customer satisfaction and multiply revenues while reducing costs. Te businesses world has been enduring fierce competition from the time of evolution and growth of the internet. Fr the business to survive in the modern market, te business should have the following characteristics: fst rate of production, lfe cycles of products to be short, b more innovative in the market and be well-organized. Tere is added pressure to the usability of supply chain. Te supply chain should and effectively in order to effectively respond to the changes happening around in the market, ad to create competitive advantage.
I is not given that delivery of the right goods to the customers who requires them and at the right price and right time for companies to maintain competitiveness in the market, bt it is a key to survive in the market. I result to this, cmpetition has become more important in supply chains rather than between individual companies. Uing B2B, asupply chain that is effective can lead strong advantage for the business.
Acompetitive advantage is the capabilities of an organization that can develop for a better position over its competitors (Li et al. Tis goal can be achieved in several ways, b starting to create a strong partnership with companies by accepting to work together in order to make the supply chain competitive. I consumer goods the buyer is an individual. I B2B environment there are usually a group of people in a business and each of them may have different tastes and attitudes towards particular brand.
ech party involved in this transaction may have varying reasons for making the various decisions on buying or otherwise. Snce many people are involved in the process of decision making, tchnical. ..
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