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British Airways Essay Example

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British Airways

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British Airways. In the workplace, the company ensures the provision of sustainable employment for their current employees so as to become the choice employer for future employees. In the marketplace, the airline works with the suppliers and customers for the purpose of building a more sustainable business. In the environment, the airline makes sure that it minimizes their impacts on the environment concerning climate change, noise, air quality and waste. In the community, the company supports various projects that make the UK or overseas communities more sustainable (Gondwe, 2012, pp.214 – 247.The mission statement of the British airway is to be the undisputed leader in world travel in the next millennium. They plan to achieve this by offering services basing on core values of reliability, honesty, good service and on time which will enable them to compete favorably with other airlines like Easy Jet.

The company is headed by the chief executive officer. Below the chief executive officers are the customer and operational executives, the management board and various departments reporting to the chief executive officer. The organization culture is almost similar to that of the British community. The company is goal oriented, externally driven as it is more concerned with the welfare of the community and has a strict work discipline where employees are required to carry out their work in a professional way.The company has a professional culture where employees identity is determined by his profession, for example, the company engineer. The organization is employee oriented as it is more concerned with the welfare of the employees in accordance with their principles. The employees of British airlines also closely identify themselves with the company. The company uses the authoritative and participative management style where employees are involved in decision-making.I am writing this letter to apply for the post of a marketing director at British Airways. I saw an open call for the applications on the company’s website and the newspapers. I could not have let this opportunity slip away as it was a dream come true to apply for an advertised post in your organization.I am very much familiar with the work since I had earlier on carried out my attachment in your organization while I was still an a marketing student. The attachment was between 12th may to 13th August 2007. British Airways.

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Bibliography

Bacon, J., 2012. Flying the brand flag for British Airways. Marketing Week (Online Edition), p.22.

Gondwe, N., 2012. Disseting the British Airways - Unite Dispute. Employee Relations Journal, 13(3), pp.214 – 247.

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