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Choose one of the following companies that actively advertise and engage on Facebook, Twitter or other social media sites. Which social media marketing tools do they use What advertisement methods do they use How do they conduct their campaigns What a Essay Example

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Choose one of the following companies that actively advertise and engage on Facebook, Twitter or other social media sites. Which social media marketing tools do they use What advertisement methods do they use How do they conduct their campaigns What a

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The picture gallery can encompass its social responsibility actions that the company does, in a series of pictures. An example is the Facebook P&G picture gallery which includes its sponsorship program pictures alongside its products, in order to appeal to the online users (Neff, 2014).The marketing team also employs the use of tweet decks in order to update its current topics or information simultaneously across different social networks. The marketing team uses this tool to avoid making the users switch networks in order to view P&G products or information. The application enables twitter tweets to be updated at current time within other networks where its users or members can see and share (Ng & Vranica, 2013).P&G takes advantage of business social-site like Pinterest to reach out to masses. The marketing team acknowledges the importance of this online platform for the purpose of magnifying the P&G brand name. The company’s long term strategies are conceptualized using different pictures, products design, history, values in a simpler but comprehensive manner to attract its targeted audience. P&G has outlined its marketing mix strategy deliberately for the purpose of informing the users about its objectives, value and concern they have towards its consumers (Neff, 2013).P&G also employs the use of google ads which are most common on the internet. P&G engaged into partnership with google to promote its products, campaigns across other networks and online sites (Tode, 2014). P&G has a massive online advertising strategy where it reaches people of all ages and class. Google ads are the most common having a huge membership and viewership across the globe. An example is the P&G ‘like a girl’ ad which scored the leading in the social networks at the 2015 Super Bowl (Brunsman, 2015).Videos are another marketing tool the multinational company has fully utilised across so many platforms especially the social media and local media. P&G has made so many impacts from giving gratitude to special groups like women and children to sponsorship of major activities like Olympics (Tode, 2014). The P&G ‘like a girl’ video which illustrated about the puberty of little children went viral on Facebook and other social networks and also in the process, reaching masses in short time (Horovitz, 2014).P&G can also use Mention as another marketing tool. P&G in a number of times has

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preview essay on Choose one of the following companies that actively advertise and engage on Facebook, Twitter or other social media sites. Which social media marketing tools do they use What advertisement methods do they use How do they conduct their campaigns What a
  • Pages: 6 (1500 words)
  • Document Type: Essay
  • Subject: E-Commerce
  • Level: Undergraduate
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