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A case Study of Football Association of Wales Strategic Plan

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The Council has administrative duties while the day to day running of football matters in Wales are the responsibility of FAW’s Secretary general who is normally assisted by a number of staff members as defined by the Football Association of Wales (2009).The Council is made up of several representatives from different parts of the country. South and North Wales is represented by six councillors each. Each of these councillors is either nominated or elected by the Qualifying clubs found in their respective areas. There is one councillor who is given the title of The Football League of Wales Representative. This particular councillor can be elected or nominated by the Qualifying Clubs found in the Welsh Football League. Each area Association is allowed to nominate a councillor. This means that there are at least six councillors to represent each of the six area associations. This structure is meant to help all levels of football development in Wales (Football Association of Wales, 2009).The Football Association of Wales has laid down a five year plan that runs from 2009 to 2013 for the development of football in Wales. This strategy is meant to help Wales’s football to develop both in the country and internationally. On the international level, one of FAW’s strategies that is geared towards developing the Welsh football exploits is hosting the 125th Anniversary of IFAB sometime in 2011. FAW also hopes to host that by 2014, it will have hosted the UEFA Congress. The football body will partner with the Cardiff County Council, the WAG as well as the Millennium Stadium as they plan to host a final of the UEFA Cup by 2014. in 2010, the body will appoint a Welsh speaking media officer. Another strategy of FAW is to develop better football facilities (Masteralexis, Barr and Hums, 2008).The Indicators for these strategies include maintaining not less than 3 members on UEFA committees starting from 2009. The association will also seek an executive position on the UEFA committee. As from 2011, FAW is planning to participate in the Four Nations Tournament. Another indicator for the above strategies is FAW’s bid to host at least one UEFA Congress by the end of 2013 (Masteralexis, Barr and Hums, 2008).The indicators for the funding strategies include having all he three stadiums by the time the 2012/2013 starts. This will allow Welsh teams to play International and local matches that are at
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