Speed to market is creating a product from an idea to a complete product in the fastest way possible. Many negative effects associated to it. A competitor’s speed to market creates a barrier to business. The only sure way to beat this competition is also speeding to market. Speed to market involves products with a short life span creating the need for other products after a short time. Cost effective, high value products are issues of focus. Collaboration with companies is a smart way to take advantage of speed to market. Collaboration of different firms assists in cost cutting leading to the production of cost effective, and high quality products are possible. There are different, profitable types of collaboration, but the company has to choose wisely on the collaboration that suits their company. A manufacturing company may prefer design collaboration tools where design teams corporate in designing products then speed to market. Collaborative product commerce is also a successful tool to beat speed to market.As earlier said information is power, therefore, advantage to customers with product knowledge. Product knowledge by the consumer is vital for many reasons. Retailers interacting with their consumers get information on dissatisfactions of the product hence improve the product accordingly. Customers with product knowledge also create product loyalty. Product loyalty profits the customer because they will always want to use it believing that it is the best. Retailers’ customers are able to get tailor made products from the manufacturer due to effective communication.Finch has a remarkably well organized business with effective management and technology. However, there are weaknesses in the business. The. The Wiring of the Green.
Grossman John, the wiring of the green, high-tech golf course management and marketing systems combined to make these profile links among the best, December 15, 1996.
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