It recorded an increase in sales of 22 percent, tice the industry’s growth, i 2010- three years after it launched digital advertising plan (Woodall, 2010). Bsides its increased sales, Frd Motor Company gained high consumer perception. I 2008, Frd’s brands were trending highest among its competitors in perceived quality, bsed on reports by ALG (Woodall, 2010). Frd applies the conversation index, wich is a propriety tool designed by agencies contracted to implement Ford’s online advertising strategy to measure returns from digital advertising. I compares consumers’ frequency of mention and its major competitors such as Honda and Toyota.
Frd Motor will be used as a basis to explore the research topic. There are many conversations, rsearch surrounding social media, ad its impact on business. Marketing is a business problem that plagues many business owners. Ineffective marketing can affect a companys bottom line. Social media marketing and its correlation to sales will be explored in this research paper. Brkholz (2014) indicate that Ford continues to build on this plan, a ONE Ford demonstrates focus, tamwork, ad a single global employees are aligned with the many efforts toward the success of the company as it push to continue it’s great marketing campaign.
Acording to Ford (2012), i January 2014, Frd made a large financial commitment on digital advertising, jining the likes of Chrysler, Sion, ad others that have launched similar programs, i order to increase their digital advertising and take full advantage of changing the behaviors of shipping patterns. Athough studies indicate 9/10 conduct some sort of research online, a 2 out of 3 visits the dealer direct through He further explains that Ford continues to push and implement the ONE Ford plan to thrive through the competitive automobile market.
Scial media such as Twitter, Fcebook, Yu Tube, ad blogs increase the Ford Motors’ sales (Ford, 2012). Te growth of Smartphones and tablets has promoted social media and digital marketing. Te company finds the digital platform very instrumental as they try to create awareness about their new products. Uing the fiesta Movement in 2009 as an example, te company gave the new Ford Fiesta to customers to and talk about it through the social media for six months.
I 2010, Frd became the first company to skip the auto show and directly to their clients. ..
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