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The Low Price of the 3D-printers Offered by MakerBot Essay Example

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The Low Price of the 3D-printers Offered by MakerBot

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The Low Price of the 3D-printers Offered by MakerBot. The low price of the 3D-printers offered by MakerBot targets a large customer market ranging from designing companies to households. However, it seems as if the 3D printers are still in their hobbyist phase which means that as the price of the product will go down more customers will buy it as a hobby and the firm is going to make more profits. The low price of the printers also attracts the school and college going students, as it can serve as a learning tool for them. There were a number of challenges faced by Pettis in order to introduce 3D printers to the mass audience. However, one big problem was to educate the consumers so that they may adopt this new technology, and also to bring down the cost of these printers so that they can be offered to masses (Services).

It was announced in September this year that Bre Pettis stepped down from his position of CEO of MakerBot. It was later announced by the Company that he made this decision because he was working on something big and wanted to give the project his full attention. The Bold Machines, the project Pettis has been busy with is basically an innovative workshop that is going to take place at Stratasys and is going to partner with the innovators in order to showcase MakerBot, Solidscape and Stratasys 3D Printer. The future goal of Bold Machines is to look for businesses, individuals and brands that can collaborate with the firm to design some cool 3D printers. The first project of the old machine is going to be “Margo” who is an inspiring character and is going to be the protagonist of an animation feature. The storyline indicates that she is an intelligent young detective, who is in search of her parents and goes missing after a space exploration mission. She is going to be the central character in the 3D printed story that is going to be created by the co-founders of Bold Machines, named Robert Steiner and Bre Pettis, along with taking some help from Anthony Willie. This team is also going to collaborate with an incredibly talented artist named Alves da Silva for the creation of Margo and the supporting cast (Darrow). The Low Price of the 3D-printers Offered by MakerBot.

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