Furthermore, on successful performance, the company will be able to acquire individual investment amount as well as the loan amount planned to be taken from SBA within a four months period from its operations (Kaplan & Norton, 2008). One of the common hazards witnessed by start-up firms is often termed as the unavailability of the required funds despite the assistance assured by the government and other probable investors. There are various factors which are argued to play a contributory role in obstructing the accumulation of required funds such as misrepresentation of financial data and misconception of market conditions among others. Additionally, the errors which are often accounted in the preparation of the business plans can be identified as lack of rationality in content description, gaps in financial modeling and forecast irrationality among others which further limits the accuracy of the business plan and thus, discourage the investors from offering the required funds to implement the plan (Cayenne Consulting, n.When assessing the business plan of JJB, it can be observed that there are certain mistakes which are quite likely to obstruct it in acquiring the required funds from SBA. The business plan of JJB states that there is mild competition in the market segment which signifies inflation of value. Business Plan for Jolly's Java and Bakery.
Cayenne Consulting. (n.d.). Why business plans don’t get funded. The one stop shop for startup, pp. 1-4.
Kaplan, R. S. & Norton, D. P. (2008). Mastering the management system. Harvard business review, pp. 63-77.
Kim, W. C. & Mauborgne, R. (2009). How strategy shapes structure. Harvard business review, pp. 73-80.
Palo Alto Software. (2013). Bakery business plan. Retrieved from http://www.bplans.com/bakery_business_plan/executive_summary_fc.php#.UUGUetanBsQ
Value Based Management. (2013). Creating the perception of a product / brand / company identity. Retrieved from http://www.valuebasedmanagement.net/methods_trout_positioning.html
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