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Business Plan Essay Example

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Business Plan

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Retail spending), $21 billion of this demand is going unmet.According to Kalakotas and Robinson (1999) this Internet-based technology, allow the online application to integrate several business functions such as accounting, banking, finance, management and administrative control, supply chain management, selling chain management, data collection system, marketing, and also fund transfer. . E-commerce has become the medium for trade of manufacturing and retail industries. According to Kessler (2003) of Forrester Research, electronic commerce generated sales worth of $12.2 billion in 2003. The internet users have increased in last few decades and it is predicted that the number will continue to increase worldwide. As indicated in the table the number of internet user worldwide is estimated to grow to 1,781 million by 2010. In every thousand people there will be 262 internet users. This indicates the future of e-commerce activities. More people will be user friendly to the computer and internet services better will be the prospects for business through this channel.China goods are available to meet range of consumer needs and requirement. These products are available at lower prices. As evident from the growing number of internet users and growing demand in retail sector an online retailing business will be a profitable segment to serve.Packaging of products online is challenging task for any marketer. Marketers apply same knowledge for different/customized packages and offerings. Some online marketers provide good details of products and offerings to the consumers or the viewers. Information required for each prospect and consumer group can be segregated and presented in simple and attractive ways. This information will contain the product descriptions, subsections of products, range available and other details. These information will help customers for their decision making process.The positioning of product is very important. The product can be placed under different themes and categories based upon its quality, pricing and value it offers to the consumer. For instance the designer products can be placed under the designer section. Different sections would be made for different categories of productsThe decision of portals and pathways are important as it is something where online marketer decides from where

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E-Commerce - Overview retrieved on 17 October 2006 http://wiki.media-culture.org.au/index.php?title=E-Commerce_-_Overview&printable=yes#Management_of_E-Commerce

Hofmann, D.L. and Novak, T.P. (1996) Marketing in Hypermedia

Computer-mediated environments: conceptual foundations. Journal of

Marketing, Vol. 60 No.3

INTERNET USER FORECAST BY COUNTRY retrieved on 17 October 2006 from


Kalakota, R., & Robinson, M. e-Business: Roadmap for Success. USA: Addison Wesley Longman, Inc., 1999

Kotler, Philip: 2000 Marketing Management, New Jersey: Prentice-Hall Inc., 10th Edition

Thomson, Jennifer and Eibisch, James (2005) Responsive Retailing: IP and the High-Street Retailer IDC

http://www.zeromillion.com/business/starting/entrepreneur.html accessed on 17 October 2006.

Piercy, Nigel F, Market Led Strategic Change, Butterworth Heinemann, 3 e, Charted Institute of Marketing

Zeithaml Valarie A. and Mary Jo Bitner, 2002 ‘Services Marketing-Integrating Customer Focus Across the Firm’ 2nd Ed., New York: Tata McGraw-Hill

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preview essay on Business Plan
  • Pages: 6 (1500 words)
  • Document Type: Essay
  • Subject: Unsorted
  • Level: Masters
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