The current market situation in Dubai is such that there is stiff competition from both local and international firms in the business sector. Tere is therefore need for firms to market themselves in a smart manner in order for them to be able to attain competitive advantage and further gain the much sought after market share. Ater carrying out a market analysis study for the past three years, Aex marketing consultancy has come to the conclusion that its potential clients will include both new and existing businesses which seek transform their businesses in order to remain competitive (Barclays, 2014).
Te keys to success for Apex Marketing Consultancy are divided into internal factors and external factors and these are discussed separately in the following section. Tese are the two keys to success that the firm will be focusing on in order to establish and grow the business (Barclays, 2014). Eternal Factors: tese are factors that face the company as a result of the business environment in which they will be operating in. Te business climate in Dubai and the United Arabs Emirates (UAE) has over the last decade been characterised by exponential growth in business, tchnology and global commerce and this has resulted in a lot of firms establishing their operations there (Barclays, 2014).
Iternal factors: Te Consultancy firm feels that it will be able to enter and sustain itself in the market as a result of several internal factors. Frst, te fact that the firm seeks to offer consultancy services on major business areas means that the firm is able to position itself and build itself as reputable consultancy firm.
Scond, te Consultancy form seeks to offer high quality services at cost effective prices in order to be able to position itself competitively in the market. Te company plans to adopt a market focus where the satisfaction of the customer will be the main driver of the business practices adopted (Barclays, 2014). Aex Marketing Consultancy is market development consulting form which will specialise in the marketing of various business professional services which will offer customers high quality and cost effective consultancy services for market development, idustrial analysis, sart-up business development, mrket intelligence and channel development.
Tese services will be offered in Dubai, Te United Arab Emirates...
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