JumpStart Café Bistro’s interior design will attempt to focus on the projection of a relaxed atmosphere. Tis design will see the Bistro’s interior being divided into a number of areas which will include a spacious lounge area filled with antique stuffed chair and couches, cffee tables, bokshelves filled with books and magazines, baided rugs, tffany style lamps and well as end tables. Tis section of the Bistro will provide an environment that will provide a warm meeting place for town residents and visitors. Fr those looking to grab a bite while on the go, JmpStart Café Bistro will be designed to have a long serving counter with raised stools.
Tis will provide a comfortable place from which patrons can quickly have their coffee while listening to the music and entertainment being played over the PA system. JmpStart Café Bistro’s success will be based on the provision of high-quality coffee and food items and the provision of a very comfortable warm environment all at very competitive prices. B using this strategy, i is hoped that the Bistro will be to quickly and easily capture a large share of the local market and successfully compete with the most established coffeehouses in the town.
JmpStart Café Bistro will be located along 1051 Vine Street and will be located in what is Healdsburg’s largest shopping center. Te bistro will operate on a 2,300 square foot space within this prime location (Loopnet. Tis unique location is expected to help JumpStart Café Bistro in quickly capturing a large percentage of the town population and visitor who will choose the Bistro as relaxing place unwind after the hustle and bustle of shopping.
Te Bistro will secure this prime location preferably through a three-year lease contract that will also have the option of extending the lease period. Te total estimated startup fund for setting up the Bistro has been tentatively placed at about $200,000. Narly half of this amount will be sourced through commercial loans that will be obtained through Bank of America, wile the rest will be sourced from the private saving of the Bistro’s owners. Bnking on the steady stream of shoppers large number of tourists to the town JumpStart Café Bistro is expected to make minimum initial annual sales revenues amounting to just over $500,000 in FY2014.
Hwever, tis amount is expected to increase to about $800,000 within a time period of...
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