Mariana’s Super Market boosts itself of an excellent reputation in offering fresh food products to satisfy the needs of the customer. The supermarket provides great food service at reasonable prices. Mariana’s Super Market has the following sections; supermarket, deli, bakery, and fresh produce (Mariana’s Super Market 1). Wal-mart Supercenter offers store services such as cell phones, garden center, McDonald’s, L. apparel, canopy home collection, tire-lube, and 1-hour photo center. The store is opened 24 hours and the pharmacy center operates from 9am to 9pm during weekdays, 9am to 7pm on Saturdays, and from 10am to 6pm on Sundays (MyStore411.The form of market segmentation that will be used is the demographic segmentation. Demographic is the most common technique used in market segmentation. The method characterizes the market on the basis of socioeconomic or demographic features. The most common forms of demographic measures include income, occupation, education, family life cycle stage, ethnic group, household size, age, and gender (Boone and Kurtz 393). The total population of Las Vegas, Nevada is 564,484 residents. The median age (years) in Las Vegas is 35.5 (City of Las Vegas 1). Table 1 shows the Las Vegas market segmentation (demographic).The Las Vegas market can be divided into three segments. The first segment comprises of the “under 5 years” age group. This amounts to approximately 8.1 percent of the market. The second market segment is the “18 years and. EasyShop Business Plan.
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