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A Marketing Opportunity for Powerbike in Thailand Essay Example

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A Marketing Opportunity for Powerbike in Thailand

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A Marketing Opportunity for Powerbike in Thailand. To enhance its market in Thailand and Bangkok following which a feasibility analysis of the company’s business in Bangkok would be incorporated.Demographic analysis of Thailand reflects high amount of cultural homogeneity owing to the fact that around 80 percent of the population in the region speak the ethnic Thai dialect. The region of Thailand is comprised of people pertaining to different nationalities and ethnic origins like Chinese and people belonging to Muslim religion. Population of Thailand can be divided along certain age brackets as children below the age group of 15 years, people belonging to age group ranging from 15 to 64 years and finally a third group consisting of elderly people of 65 years and above.

The rate of literacy in regards to male and female population compared reflects that around 96 percent and 98 percent of the female and male population are literates. This reflects an increasing demand for education in the Thai region. Again the density of the population divided based on the male and female sexes reflect that around 0.98 male exists again a single female. Along with Thai language the people can also speak and write English thus enabling them to gain access and understandability of international products. The age group ranging from 15 to 64 years is comprised of literate groups and also is largely populated by male and female gender groups. Thus this age group needs to be effectively focused in order to market products and concepts. Speaking on the religious side the maximum number of the population consists of people pertaining to Buddhists and Muslim sects. Other minority religious groups like Hinduism and Judaism also constitute the population of Thailand. Again the population of Thailand is found to be comprised of both high and low income households such that the people belonging to the low income groups in addition to be suffering from poverty are also struck by illiteracy. Thus children of the lower income groups mostly turn child laborers in the region (U. Department of State, 2012). Owing to the above fact it is held that the people would mostly prefer to commute on the basis of two wheelers rather than using automobiles.The psychographic study of the consumer attributes in the region of Thailand reflects that the region is increasingly getting populated by aged consumers. A survey made along the period ranging from 1990 to 2010 reflects that the number of aged people have risen from 6 percent to around. A Marketing Opportunity for Powerbike in Thailand.

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