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Nokia Website Marketing Analysis Essay Example

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Nokia Website Marketing Analysis

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Nokia Website Marketing Analysis. 4) Link exchanges: This is another form of internet promotion where in two sites are linked together; here there is no payment for either of the site owners. It helps in sales from both the websites and increases the popularity for both the links.5) Permission based emails: It is considered as the only form of email marketing and not considered as spam. The problem in this is that the people can retaliate the email received as spam and report to the hosting company.Objectives: The primary objective of this website is to create awareness of the various products available, lists the features and specifications of each product and helps the customers in comparing different phones and choosing the best option.

(Nokia Global, n.Activation: This website is very informative and interactive. It helps the customers to choose different phones and compare the features. It has all the required information that the customer would consider while looking at the product such as features, queries options and support. (Nokia Global, n.Requirements: It would be useful if e- marketing is developed which will help the customers to pick up the product online. The site should have shipping details and other payment options. The website needs to be updated with the latest technology as the time taken to download the website is poor. (Nokia Global, n.Integration: The website has integrated marketing communications effectively by providing details of the NOKIA products, software and other services provided. It also provides NOKIA priority dealers list and care center details. Product pricing will help in confirming the visitor’s decision. (Integrated Marketing communication)Tracking requirements: The website traffic should be measured in terms of number of visitors on a daily basis and time spent on each service should also be tracked. If the online purchasing is available, it will help in determining which products sells the most and the least and marketing decisions can be made based on this information. (Nokia Global,. Nokia Website Marketing Analysis.

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References

Nokia Global [online] retrieved 22nd Feb 2010 from Nokia website: www.nokia.com/emailwithease

Types of Internet Promotion, Site promotion Management, [online] retrieved 22nd Feb 2010 from Site promotion Management website http://www.sitepromotionmanagement.com/types_of_internet_promotion.htm

Dave Kristula (1996), Banner advertising on the www,[online] retrieved 22nd Feb 2010 from Banner advertising website

http://www.davesite.com/internet/webads.shtml#uses

Integrated Marketing communication ( n.d) In wikipedia, retrieved 22nd Feb 2010, http://en.wikipedia.org/wiki/Integrated_marketing_communications

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