(Nokia Global, n.Activation: This website is very informative and interactive. It helps the customers to choose different phones and compare the features. It has all the required information that the customer would consider while looking at the product such as features, queries options and support. (Nokia Global, n.Requirements: It would be useful if e- marketing is developed which will help the customers to pick up the product online. The site should have shipping details and other payment options. The website needs to be updated with the latest technology as the time taken to download the website is poor. (Nokia Global, n.Integration: The website has integrated marketing communications effectively by providing details of the NOKIA products, software and other services provided. It also provides NOKIA priority dealers list and care center details. Product pricing will help in confirming the visitor’s decision. (Integrated Marketing communication)Tracking requirements: The website traffic should be measured in terms of number of visitors on a daily basis and time spent on each service should also be tracked. If the online purchasing is available, it will help in determining which products sells the most and the least and marketing decisions can be made based on this information. (Nokia Global,. Nokia Website Marketing Analysis.
Nokia Global [online] retrieved 22nd Feb 2010 from Nokia website: www.nokia.com/emailwithease
Types of Internet Promotion, Site promotion Management, [online] retrieved 22nd Feb 2010 from Site promotion Management website http://www.sitepromotionmanagement.com/types_of_internet_promotion.htm
Dave Kristula (1996), Banner advertising on the www,[online] retrieved 22nd Feb 2010 from Banner advertising website
Integrated Marketing communication ( n.d) In wikipedia, retrieved 22nd Feb 2010, http://en.wikipedia.org/wiki/Integrated_marketing_communications
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