Facebook Pixel Code
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Digital Marketing Aspects of Musclefood Essay Example

Show related essays

Digital Marketing Aspects of Musclefood

This is a preview of the 12-page document
Read full text

Digital Marketing Aspects of Musclefood. The structure of the website has been altered in order to include more elements regarding the product and service structure of the company. It was noted that Musclefood tries to enhance their customer offerings by engaging in related diversification of their service and product base. For instance, the segmentation of the product range in accordance to the segregation of the consumer needs reflects the ability to identify market demand and trends. It can be seen that the section of business partners have been changed where the logos of all the major representatives have been provided. Each of these images will be a hyperlink that will direct the user to a content page which includes information of the related business partner.

Earlier the social contact of the company was given on a side panel which has been included in the main frame of the webpage and each of the social platforms have been hyperlinked so that the user can be directed to the social page of the company (Hoang Phan Duc, 2014). The extra services of the company have also been included in the central section such as the free delivery aspect of the business. Most of the promotional aspects such as advertisements and customer reviews have been developed in a ticker format so that more information can be included with little space. The changes in the webpage have been made with a view to reduce the clumsiness of the webpage without hampering the information base of the website. This wireframe has reflected more variety in the type of information that can be catered to the customer base of the company.The wireframe design has been built considering the ease of use of the target customers. The target customers of Musclefood are within the age range from 18-55. The visual content base of the website will help the customers easily navigate their way towards their desired product range. The awards and quality standard approval received from various local and international authorities have been mentioned in the central frame of the web page to enhance the brand value of the business. The primary objective of the website is to help the customers understand the business objectives of the company and also develop a suitable consumer perception that signifies the customised service design in accordance to customer needs.In order to enhance the usability of the website of Musclefood, the website will be linked. Digital Marketing Aspects of Musclefood.

This is a preview of the 12-page document
Open full text



Chiang, R.H.L., Barron, T. and Storey, V., 1997. A framework for the evaluation of database reverse engineering methods for relational databases, Data & Knowledge Eng. 21, pp. 57–77.

Hoang Phan Duc, H., 2014. Development plan of social media marketing to increase purchases: Case study: Viope Solutions Ltd.

Mahadevan, J., 2013. The Impact on Marketing By The Advent Of Web 2.0 Internet Tools. Chief Patron Chief Patron, 816 (500,723,686),pp. 61-30.

Momtaz, N. J., Aghaie, A., and Alizadeh, S., 2013. Identifying opinion leaders for marketing by analyzing online social networks. Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations: Measurements, Analysis, and Investigations, 138.

Piedade M.B. and Santos M.Y., 2008. Student Relationship Management: Concept, Practice and Technological Support, International Engineering Management Conference, 5, pp.1-5.

Ram, S. and Khatri, V., 2005. A comprehensive framework for modeling set-based business rules during conceptual database design, Information Systems, 30 (2), pp. 89–118.

Sander, T. 2013. The Impact of Social Media on Social Capital. LabuanSchool of Informatics Science, 15(16), 26.

Skyt, J., Jensen, C.S. and Mark, L., 2003. A foundation for vacuuming temporal databases, Data and Knowledge Engineering. 4 (1), pp. 1–29.

Tan, H. B. and Zhao, Y., 2003. Automated elicitation of inclusion dependencies from the source code for database transactions. Journal of Software Maintenance and Evolution: Research and Practice 15 (6), pp.79–392.

Wang, M., Yuan, J., Miao, H. and Gemiao Tan., 2008. A Static Analysis Approach for Automatic Generating Test Cases for Web Applications, 2008. International Conference on Computer Science and Software Engineering, 2, pp.751-754,

Close ✕
Tracy Smith Editor&Proofreader
Expert in: Marketing, Management, Finance & Accounting
Hire an Editor
Matt Hamilton Writer
Expert in: Marketing, Human Resources, Macro & Microeconomics
Hire a Writer
preview essay on Digital Marketing Aspects of Musclefood
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples

Contact Us