Which will in turn affect the cost and availability of inputs to make the company’s products and this will have a counter effect on the availability and cost of the finished products. Nke also sees a future where the rising energy costs will have a very huge effect on the cost production and transport of products, nw regulations related to material use and labor will affect and continue to shape the business environment (Martin & Verbeek, 2005). Nke also believes in the creation of a new market as urbanization place and people rise from the lower class to the middle class, te urge to meet this new demand of the new market gives Nike the motivation to have a sustainability strategy that will see the demand met.
Nke also views tenacious global inconsistency in access to financial and other opportunities, wich will in turn influence workers throughout our supply chain as imminent and unavoidable. Tis drives Nike to think outside the box and have a good plan to deal with this problem. I is this futurist approach to market by Nike that has handed an advantage in dealing with the changing business environment by fashioning the best sustainability strategy.
Nke has a vision, wich is aimed at building a sustainable business and creating value not only for the company but also for the stakeholders. Tis is to be done by decoupling profitable growth form the available limited resources. Nke learnt from it past operations and this sustainability plan guides on how the company should move forward, i just lays a foundation on how to move ahead and Nike’s vision a reality (Martin & Verbeek, 2005).
A asses of Nike’s sustainability strategy also sees the company also see it asses the trends and materially for the company and the changes that are influencing the business, te value chain, is consumers and the worldwide market tendencies at large. Nke in its creation of a sustainability strategy identified a whole range of meter-trends, wich it identified as transcendent, gobal in scope and will continue to emerge over several decades. I is only a good sustainability plan that will have these meta-trends and formulated tactics to counter them.
Tese meta-trends range from governmental issues, wich include democracy expansion and multinationalism, evironmental factors, wich include climate change, eergy crisis, ad water inadequacy and total ecosystem breakdown. Aother meta-trend that Nike looks at is health...
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