Before the new global regime of free trade in goods or services has also made it possible for products and services from distant lands to be made available to people all over the globe. These developments have vastly accelerated the process of globalisation, or the coming together of people from around the world, but along with the coming together of different cultures, fear and a keen desire to protect personal and national interests have also meant that the word “ foreign” has become synonymous with danger (Rothkop, 1997, Pp. Exposure new ideas and cultures along with a desire to protect the national interest have shaped the culture of nearly all people around the world to varying degrees and although the process of a gradual opening up has generally resulted in the generation of new ideas and a new hope for humanity, there has also been some resistance to change and cultural clashes around the world.
Along with attempts to restrict global trade, nations and groups have also tried to censor the media and to block new ideas and cultures.
more rigid and patriarchal cultures such as those from the Islamic world have tried to protect their value systems from any erosion arising out of contacts with foreign cultures. The world has witnessed a gradual reshaping of societal values and ethics, including the accepted norms for conducting business, or the business culture of a region or peoples belonging to a homogeneous culture. However, the response to the forces of globalization has been complex and different nations as well as regions have presented a variety of responses that are worthy consideration because for business people and national governments that want to reap economic benefits, it pays to be informed about complex developments in regions that are economically important. Asia has been described as being one of the most economically vibrant and dynamic regions in the present day and age, with the economic performance of China having amazed nearly every other nation.
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