When handling with individuals that do not understand anything about music and not much about the trade, an artist should be capable to lead most of the conversation. Offers recommendations, draw up contracts, and understand how to say what they want without coming off as impatient or greedy (Allen 13-21)The beginning of just about every marketing strategy is history begins with what is understood s a SWOT Analysis. Even if I don’t always do it properly, a SWOT analysis is the best way to deal with Bruno Mars’ current status in a market and what the next steps must be. Having one in handle will assist me to establish what the steps of my client’s marketing plan must be and how best to approach the 2-3 months of marketing for Mars’ brand. SWOT analyses are separated into two classifications: internal and external. The strengths and weakness of Bruno Mars brand are things the band can regulate and the chances and threats are things that are outside my control. It is essential to acknowledge this fact when attempting to decide which steps to take moving forward. As Bruno Mar’s manager I like to utilize the SWOT analysis to take a hard look at a band’s present status. The analysis does not to have to be long, but I want to understand that real strengths, weaknesses, opportunities, and threats the musician has. This specific SWOT analysis is done based on Bruno Mars’ new album release (Macy 23-45).Unless a local platform is shutting down, or the Bruno Mars has gotten himself in debt to creditors will not hope of repayment, I would say it’s OK to leave the threats section empty. SWOT analyses are universal marketing outlines and do not always give the complete image no matter which way the artist will turn things. Threats are not going to be considered for this musician.Twitter following: 20m. Bruno Mars must tweet daily, both to followers and to other musician and/or potential fans. Tweeting often is a good way to sustain a web presence and assists to introduce the musician’s name to people every day.Sending Electronic mail to the local press agents every 3 months or so, irrespective of whether Bruno Mars has news happening. Keeping a healthy relationship assists a great deal when the time come to launch music.Approaching 12 local businesses within the next five months before the musician’s next tour to inquire about magnetic
Allen, Paul. (2007). Artist Management for the Music Business. New York: Oxford University Press. Print.
Bruno Mars (n.d.). “Biography.” Web. 14 Dec.
Macy, Amy, Hutchison, Tom and Paul Allen. (2009). Record Label Marketing. New York: Basic Books.
Passman, Donald. (2006). All you Need to Know about the Music Business. New Jersey: Prentice Hall. Print.
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