Husbands are left struggling with business matters that can be easily handled by their wives if given a chance to intervene.
This scenario indicates very well how stereotyping roles can easily complicate easy things. The ultimate result of these complications is the failure to utilize the resources as they ought to. The husbands will also be subjected to work overloads while else their close allies are just there willing to help but they cannot because of the temporary gender barriers created by people and emphasized by media (Warren 4). It is very essential for husbands to welcome their wives’ assistance in the business as well as occupational affairs for an easy flow of things. The media stereotyping the gender roles has made the issue a big mountain to climb over. The media need to be careful in addressing gender roles.
A good example of how media stereotypes gender roles are by the manner in which the actors perform their television commercial roles that have been scripted. One of the analyzed commercials is the La Quinta Inns commercial series. The commercial script has four distinguished scenarios. It shows the profiled businessmen who after taking a comforting stay at La Quinta, made an exquisite performance well in the business preparations through taking out the entire stops, or through thinking outside the box, or by getting back in a personal row or through bringing home the bacon (Warren 3). Gender and the Media From Sex Roles to Social Construction and Beyond.
Carter, C. (2011) “Sex/Gender and the Media: From Sex Roles to Social Construction and Beyond,” in Ross, K. (ed) The Handbook of Gender, Sex and Media. Oxford: Wiley-Blackwell.
Warren J. (2013). Examining Medias Socialization of Gender Roles. Boston: University of Massachusetts Amherst
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