Additionally, and perhaps most importantly, it should be noted that Apple’s sleek and appealing design is one of the competitive advantages that has driven the firm to the level of success that had experienced over the past decade. Ultimately, if it were not for the fact that Apple’s products were sleek, appealing, and even “sexy”, it is doubtful that the company could experience anywhere near the degree of success that it has currently enjoy.Finally, another competitive advantage that Apple has been able to leverage over the past several years is with respect to the ease and integration of connectivity between their devices. Whereas it is true that firms such as Samsung and Microsoft have recently begun to catch up with respect to the degree in which different devices can “communicate with one another” and share information, Apple designed the iOS, for iPad, iMac, and iPhone so that they would seamlessly share and sink information that one device for another represented on an individual level.In terms of favorable dynamics or problematic dynamics for Apple with respect to the personal computer industry, it is the view of this particular analyst that the dynamics are unfavorable and problematic for Apple in the immediate future. The underlying reason for this has to do with the fact that firms such as Microsoft and Samsung, not to mention Google, have rapidly caught up with the innovations and “unique” factor that Apple once represented. Both in terms of sleekness of design and form and functionality, the market is currently flooded with personal computer offerings that mimic those which prompted Apple to such an early runaway level of success. Ultimately, this mimicry does not in and of itself spell the end of Apple’s reign of dominance. However, it does encourage the individual to recognize that in less Apple innovates and produces new and exciting design the immediate future, the ability of the firm to continue to exist and draw high levels of profitability is severely in question.Brand elements are overall proposal or promise that an organization or a company makes to the consumer. The brand can be perceived as a personality, product, and a set of values that are put in a position to occupy the customers mind. Brand identity element is thus all that an organization or a company wants its product brand to be considered as, and differentiated from other products or brands.Apple
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