However, Aotex makes sure to be honest while highlighting the durability of products. Srviceability- In the pharmaceutical industry, dugs cannot be repaired or mended for further use and often are not subjected to modification. Te service factors include replacement of drugs along with offering substitute drugs. Tus, te nature of serviceability is completely different in this regard. Asthetics- Design and features play an important and crucial role in making the product acceptable. Hwever, i regards to the drug industry, asthetics do not play an important role and pills and come in varied size and shapes depending on the characteristics of the drug.
Tus, asthetic is not very important in the context of Apotex’s drugs. Fatures- As stated before, te drugs offered by Apotex are generic in nature and are used for treating wide arrays of health related issues. I can be said that there are a number of healthcare drugs being offered to make the lives of millions of people easy and comfortable. Prceived Quality- The perceived quality of Apotex’s products is quite good being accepted and used millions of people across the world.
Frthermore, pople have invested their trust in the company making its products more reliable. Cnformance to Standards- Drugs are subjected to the approval of FDA and failing to do so puts a strict ban on medicines. I this regard, Buser (2014) found that Apotex sold few drugs with the knowledge of being defective. Frthermore, tst data were also destroyed to highlight the fact and thus putting a question over acting as per the prescribed standards. Rsponsiveness- Silverman (2014) stated that in terms of te company failed to be responsive on many occasions.
Wen the FDA issues warning letters, tere was very little response from the management raising questions over the company’s operations. Pofessionalism- there is no doubt that in terms of professionalism, te company has an edge and advantage. Wth a dedicated R&D at place and skilled employees willing to enhance the image and reputation of the company; te overall level of professionalism is quite good other than being responsible; tat the organization failed when confronted by the FDA. Atentiveness- In terms attentiveness, i can be said that Apotex failed to be attentive to the warnings of FDA and was accused of manipulating the quality control...
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