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Any related to marketing is ok

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All of these are in line with the academe and have substantial purpose in order to understand marketing more in great specific detail.The proponent will draw on the body of literature concerning information about optimal promotional mix. In this case, more consideration should be emphasised about pricing and other related information. The proponent will also draw on important concepts about promotional strategies and the development of an optimal promotional mix. In particular, all significant or related marketing concepts in line with this study will be considered. The proponent will give considerable amount of time digging significant marketing concepts that will point out the importance of optimal marketing concept in the case of McDonald’s and its promotion of its product offerings based on price.It is a great concern of this study to understand detailed information or illustration how the nature of the market and the nature of the product could influence the choice of an optimal promotional mix (Boone and Kurtz, 2006). There are various studies that are already conducted in line with this issue (Zenor et al., 1998; Fruchter and Kalish, 1998; Jang and Chen, 2008; Kremer et al. However, none of them specifically was able to choose pricing strategy with promotional strategy. This study therefore would be an added knowledge in the area of promotional mix. Furthermore, it could substantially help McDonald’s decide in the future regarding on what optimum promotional mix it should apply. Furthermore, as this study would be in addition to increasing knowledge in marketing, probable studies in line with its results will be further recommended, if ever it is necessary.This research will be conducted in Newcastle, UK. All McDonald’s outlets in this place will be considered including their prevailing promotional mix concerning about price. Respondents should all come from Newcastle from age 18 to 30. As much as possible, all respondents should have attained higher education in order for them to easily understand the purpose of this study and other marketing-related concepts.This study will employ quantitative approach. All qualitative information or data that will be generated from the chosen respondents will be transformed into quantitative data in order to analyse them using relevant statistical
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