This age bracket accounts for almost fifty percent of its total business. Cients with this age bracket are likely to have high salaries and professional jobs. Tis group increases at an annual rate of three percent. Yung adults with the age bracket of 18-24 are New Moons Café next largest target (Doole and Lowe 432). The young adults bring in about forty percent of the total sales; te café positions itself as a place for learners to hang out, wite and meet people and study. Tey please this their innovative ideas and growth of technology.
Ater an organization decides on their market segment and target market it is important to select the positions it should occupy within the segments. Psitioning in a market involves developing a particular marketing mix to persuade potential client’s perception about the product on sale. Nw Moon Café has placed themselves as a highly respected product. Nw Moon Café is positioned in a way that it distinguishes their products from those of the competitors that earn them a competitive advantage. Te primary objective Moon Café is to give its clients more than just a cup of coffee.
Tey needed it to be a life experience in which customer would like to continue with and make it their usual functions. Teir uniqueness has enabled them to capitalize on a brand and is aiming at being recognized as the world’s respected brand. Nw Moon Café uses marketing mix that constitutes of four interdependent and interconnected variables. Tese variables are known as 4P’s (product, pace, pice and promotion). Tese components assist in determining a and approach to introducing a product to market.
Te elements of a marketing mix are adjusted until a right combination that meets the customer’s needs, ad requirement is achieved. Te 4P’s helps the businesses to connect with customers in a targeted market. Aproper combination of market mix components results in good yields (Doole and Lowe 440). Hwever, wong combination of the components can lead to failed marketing strategies and dissolving of the business. Te first P in the marketing mix represents the product. Te product is used to the markets neds and desires.
New Moon Café aims at providing premium coffee, poviding innovative products and providing excellent services to its customers. Is product mix enlarged from the drinks. ..
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