Through PETA’s long history, i is reasonable to assume that the movement must have employed all of the tactics and strategies listed above in some form or other in its campaigns and programs. Te goal is to be able to look at the more current literature to identify exactly what tactics and strategies are relevant to PETA’s campaigns (Stewart, Sith and Denton 167-168; PTA; Tlhurst; Sul; Brns). I a most recent protest, PTA was reported to have laid in Trafalgar Square in piles as naked bodies drenched in that protest the protesters were all naked and acted as if they were butchered animals for food, ad they were covered in gross blood to negate any connotation of spirituality.
Te pictures too present the protesters as having grim faces and holding placards urging the world to go vegan as a way to show compassion towards animals and to halt the worldwide slaughter of animals for food. Te implication is clear, tat the killing of animals constitute a kind of horror inflicted on a massive scale. Pople are animals they can also be piled on top of each other in the middle of a prominent square, t be watched and covered by the international press.
Tis one act of protest contains within it several tactics and strategies of persuasion. Frst, te sensational form that movement used to catch attention employed shock and obscenity in the form of nudity and the use of blood on a mass scale. Fom experience people can recall the use of nudity by one of two protesters allied with PETA, bt in this campaign large contingent all went nude, ad covered itself with blood to boot, t catch attention.
Scond, te campaign made use of posters and slogans. Te poster said Choose Life: Coose Vegan. Tis poster/slogan is in reference to the way choosing meat is choosing death. Tis slogan too makes use of several other strategies of persuasion, ad they include framing, plarization, ientification, ad the usurping of power rhetoric. Faming is used in the way the fight for animal rights is framed in terms of choosing death and life. is framed terms of making a choice between the two.
B going naked and pretending to act like dead animals meanwhile, te group is making use of identification to persuade the world. I this instance it is appealing to the audience to identify with the protesters, wo are themselves identified with the. ..
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