The company believes in remaining up-to-date with the macroeconomic and technological advancements in order to understand and satisfy the needs of their customers. The social media marketing tools like Face-book, Skype, and You-tube have been adopted by the company to make use of the benefit of the technology in order to engage, learn and listen to the customers in the world wide markets. These social media marketing tools have helped P&G to know the changing demands of the customers and then implement necessary changes in the business to meet the market demands (Kotler, 2009, p. The advertising and marketing through the social media marketing tools have led to a revenue generation of $84.17b in 2013.Apart from the advertising and marketing methods in social media, P&G uses other methods of advertising like the business views published in the corporate websites, news releases in the corporate newsroom, business events and the contacts with the media, suppliers, sponsors, etc. While the social media marketing methods are the virtual means of engaging with the customers, the other advertisement methods like the contacts with the media, sponsors, suppliers as well as the business events help the company is directly interacting with the customers (Sekhar, 2009, p. The company also updates the news on the business operations on the corporate websites. Procter and Gamble believes that the study of the ground information on the market is important for strengthening the bond of mutual faith between the customers and the business. The company also maintains good relationship with the suppliers so that the appropriate raw materials could be collected in order to supply the end product to the market that matches the quality and the price features demanded by the customers (Witcher and Chau, 2010, p. The sponsors of P&G are also biggest advertisers of the company that leads to the flow of information on the brand image of the company.The campaign process of Procter and Gamble is decided strategically to obtain the desired outcomes from the advertising and marketing costs incurred by the company. The first step in the campaign process of P&G is the conduct of feasibility study of the demand of the market for the products of P&G, namely personal care products, food and beverages, clean agents, etc. Once the feasibility study is favourable, the company identifies the
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