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Advertising and Marketing Communications of Stella McCartney Essay Example

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Advertising and Marketing Communications of Stella McCartney

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Advertising and Marketing Communications of Stella McCartney. Of the communication efforts that have been used by the brand previously is scholarship of design students who adhere to the brand’s ethical perceptions. This has been particularly effective in raising awareness about the brand’s corporate value. The band would also introduce their products through online platforms such as Twitter and Facebook, mobile application and partnership with department shops. These communication strategies have in a way worked well for the brand in the past. A good example of the application of the combination of these communication methods is during the introduction of the brand’s fragrance by the name L. During this particular occasion, the brand made use of online platforms, mobile applications, and department stores partnerships.

The brands corporate mission is to avail classy and luxurious fashion products that have the unique nature of not including any animal products in the designs. They have been able to do so since the brand has been able to give their customers a blend of both class and luxury with products that have no animal product in them. The brand’s corporate mission is to be able to encourage a vegetarian kind of lifestyle that still manages to be classy and fashionable (Lea-Greenwood 2013, p. They have been particularly bale to achieve the goals through the collections that are recognizable under the brand and the scholarships that they give with the aim of promoting the brand’s ethical stand.The products that are produced by being fashionable and classy. However, Stella McCartney also makes sure that all the products that are produced under the brand are in accordance to the ethical standards of not using any animal products. These products are mostly bought through online channels. However, the brand also has a number of department stores in more than 50 countries. Most of the brand’s products are sold through online shops with customers from more than 100 countries being able to access the products through the internet (Easey, 2009, p.At the moment the brand can be said to be very active in the United Kingdom and in the United states of America. This is because most of their stores are located in the UK and the US. However, many customers from other countries have been able to get their products through online shops whereby they have to make the booking, pay for them then the products are shipped to the customer’s shipped destination. However, sometimes they can refer their online. Advertising and Marketing Communications of Stella McCartney.

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