A survey conducted on 20 students from the same school showed that 14 out of 20 students grabbed a can of coke. The survey conducted shows that 3 of the 20 students who refused to buy a can of coke had diabetes. Another 2 students stated they had brought with them a can of cold water to quench their thirst. One person refused to buy a can of cokes because he had no spare change to buy a can of coke. Associations the ad encourages you to make between yourself, or others, and the product. The ad clearly encourages a happy memorable moment between this researcher and the others, and with the product as the link that catapults a mere meeting into something long-lasting. Any bias you detect in the advertisement. It is very evident that the coke in can advertisement does not have even the minutest bias. The product is sold all persons of both genders. The product is sold to persons of all races and classes. Everyone is invited to partake of a thirst-quenching coke can. Warrants and Backing- Alexandra Okada (184) reiterated the drinking of a can of coke quenches a person’s thirst. Likewise, a can of coke is definitely safer to drink compared to drinking water from the faucet of an unfamiliar place. Even diabetics need a can of coke when one’s sugar level drops unexpectedly. Rebuttal- James Freeman (Freeman 12) emphasized the rebuttal stating the advertisement does not always entice a person to drink a can of coke is not true. The advertisement will linger on in the person’s cold heart for several days, months, or even years. Within this time, there is a strong probability that the hard-to-entice person finally succumb to the recorded advertisement of the coke can that was noticed in the near future (Qualifier). The second rebuttal that coke in can advertisement will drown (remain unnoticed) because the picture of an opposing drink, Pepsi, is shown beside, or within the sight of the coke in can advertisement is also not true. A survey conducted by this researcher shows that 12 out of 20 persons preferred to drink a coke in can product over the Pepsi products (Qualifier).
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