This indicates the number of stakeholders it has and the possible seriousness of outcomes of any controversy. I particular, sme of the major stakeholders associated with the Coca-Cola Company are their “investors, sareholders, bttling partners, gvernments, NOs, sppliers, lcal communities, eployees, cstomers, ad most importantly, cnsumers” (Coca-Cola, 2011). Te discussion will now focus on the controversy of the Kala Dera Bottling Plant division (Srivastava, 2007) of the Coca-Cola Company that forced the company to face remonstrations from villagers and consequently led media and social organisations to become a part the controversy during 2005.
Aalysis (Srivastava, 2006) has indicated that the Coca-Cola Company confronted the same protests in other rural parts of India; hwever, i did not give it importance and continued its business functions caused a huge controversy, wich damaged image of the company globally. Citics (Srivastava, 2006) have pointed out that the company was relying on agricultural lands to set up its bottling plants in India, i order to have a continuous supply of water and thus, Kla Dera village was one of the selections of the Te controversy and protests began when it was observed that there was a radical lessening in the levels of groundwater after twelve months of the bottling plant opening (Drew, 2008, p.
32-40) that a disaster for the villagers who were farmers, a their family income was at stake. I addition, rports showed that after opening of the plant, wmen faced difficulty in getting water due to scarcity and the water was only available kilometres away from the village (Hoffman, 2006). Mreover, a women did not travel alone, cildren had compromise their education in order to accompany their mothers on a walk of roughly five kilometres everyday to get the water.
Tis caused a number of hurdles and issues for the villagers. Te company ended up confronting protests and arguments regarding over-extraction of the groundwater that was harmful for the farmers and their families in the village (Hoffman, 2006). Te bottling plant was the major contributor to the worsening of environmental sustainability in the village and its adjoining areas (Basu, 2006). Te company did not place importance on the and the bottling plant continued functioning while rejecting the arguments (Flex News, 2008).
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