This, in turn, establishes a social platform of misinformation that often continues for generations. Being mindful of chosen language when talking about others is a key step in establishing a positive venue for cultural information exchange. In his book, An Introductory Guide to John Storey explores how theorist Jim McGuigan advocates studying popular culture in its relationship and relevance to social and political power. McGuigan also advises commencing “a dialogue between cultural studies and the political economy of culture.” (Storey 2006, p.Intercultural communication is the exchange of information between two cultures for the purpose of creating meaningful comprehension about the group members. Communication is an interpretive process, and not always intentional. Every aspect of an individual sends a message that is open to interpretation by another. Aspects such as dress code, speech, social habits, or religious practices present information about a person that may or may not be correctly interpreted by another. Stereotyping, if used as a building block to more advanced knowledge, can open doors to initiating a conversation among different groups. Stereotypes become counterproductive, however, when a person believes that the broad nature of the stereotype is the end all of the group’s members, and fails to further discover deeper-rooted characteristics about the group. The Effect Of Stereotypes On The Intercultural Communication.
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