hence the producers strategize at making the price less (Szabo, 2004).Out-of-Step Strategy- This is applied in scenarios where the demand for a product aligns with the supply and the sellers are forced to sell their products at the market price suitable to other producers.Exploitative Strategy- This is a price-quality strategy that applies most in monopoly businesses, where an organization is the sole producer and distributor of the product. Irrespective of the price that they fix or the quality of the products, they are sure that people will purchase (Kotler & Sidney, 1969).Good value- This is a price offered to products whose quality is good, and the producers are after making more sales. They are therefore, forced to place their products at affordable prices due to the quality and demand of the products from reliable and potential consumers.Premium strategy-This is common when the suppliers are looking upon raising the prices in future. They tend to convince the buyers to like the product, and use them with the perception that even after raising the price, the product will still be purchased (Kotler, 1967).Super Value strategy- This is a pricing strategy where the price of a commodity raises with respect to the quality of the product. Increase in quality consequently leads to increase in price (Vanderwater, 2004).High-Value Strategy- Products that are of high value such as the precious products and medication; the products that people cannot live without, are mostly sold at high prices as compared to those that are used to satisfy tertiary. The Five Categories of Service Offering according to Kotler.
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