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Four Different Ad Appeals Essay Example

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Four Different Ad Appeals

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Four Different Ad Appeals. The most popular sections of a newspaper is this cartoon section that appeals to all ages, male or female who have a passion for reading and who find humor in these cartoons (whether adult humor or not). Majority of newspaper readers (98%) admit they read the cartoons first before reading anything else. Advertisers are using cartoons to promote their products and services too. Newspaper publishers and owners also see the point of using cartoons to improve circulation and readership (www. The beauty and attraction of cartoons is that their humor appeals to all ages and even without the use of any text language. The pictures alone can already transmit a humorous message.Rational – the fourth and last appeal is the rational appeal in advertising and I have used the campaign ad for AIDS awareness that promotes the use of condoms for safe sex.

This is a rational appeal in terms of enjoying sex but helps prevent the spread of AIDS and other communicable diseases through sexual contact. This appeal is for all sexually active people, all sexes included, who are aware of the dangers of unprotected sex and who also care for the health of their sexual partners. The anti-AIDS campaign I chose here combined other appeals such as both humor and fear (in addition to the rational appeal and sex appeal) so it had all the four elements in one ad alone (http://adland. It was an ingenious combination that is sure to catch the target audience’s attention no matter what. The humor is in a man wearing a mask shaped in the head of a penis and fear was depicted as having sex with a scorpion.Advertisements need to tailor-fit their message to an intended audience (target market) so it will have an impact. With advertising dollars becoming scarce and costs becoming more expensive, ads must be specific to be cost effective and able to deliver its message. No matter what media or channel is used, ads that appeal to the four factors mentioned above have the highest potential of encouraging the viewer to take some action or form an. Four Different Ad Appeals.

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Dabitch (2005 April 27). Adland.tv French AIDS Campaign has a Sting. Retrieved from http://adland.tv

Escortace.com (n.d.). Escorts Service Directory. Retrieved from http://www.escortace.com/

Etoon.com (2010). Cartoons for Advertising. Retrieved from http://www.etoon.com

Kidzworld (n.d.). Watch these Top Scary Movies. Retrieved from http://www.kidzworld.com/article/1444-watch-these-scary-movies

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preview essay on Four Different Ad Appeals
  • Pages: 2 (500 words)
  • Document Type: Assignment
  • Subject: Media
  • Level: High School
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