This is a rational appeal in terms of enjoying sex but helps prevent the spread of AIDS and other communicable diseases through sexual contact. This appeal is for all sexually active people, all sexes included, who are aware of the dangers of unprotected sex and who also care for the health of their sexual partners. The anti-AIDS campaign I chose here combined other appeals such as both humor and fear (in addition to the rational appeal and sex appeal) so it had all the four elements in one ad alone (http://adland. It was an ingenious combination that is sure to catch the target audience’s attention no matter what. The humor is in a man wearing a mask shaped in the head of a penis and fear was depicted as having sex with a scorpion.Advertisements need to tailor-fit their message to an intended audience (target market) so it will have an impact. With advertising dollars becoming scarce and costs becoming more expensive, ads must be specific to be cost effective and able to deliver its message. No matter what media or channel is used, ads that appeal to the four factors mentioned above have the highest potential of encouraging the viewer to take some action or form an. Four Different Ad Appeals.
Dabitch (2005 April 27). Adland.tv French AIDS Campaign has a Sting. Retrieved from http://adland.tv
Escortace.com (n.d.). Escorts Service Directory. Retrieved from http://www.escortace.com/
Etoon.com (2010). Cartoons for Advertising. Retrieved from http://www.etoon.com
Kidzworld (n.d.). Watch these Top Scary Movies. Retrieved from http://www.kidzworld.com/article/1444-watch-these-scary-movies
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