The National Traders Association. org introduced new coverage of the Wynn Resorts and Las Vegas Sands Corp. This move was aimed at improving the company’ s current position within the sector of customer service. The move by the company will make Wynn Resorts Limited available to customers through the National Traders Association website for increased access to consumers. The article might have positive impacts on the company performance as the move by the company will increase the market awareness of the company which will then lead to an increase in brand awareness, brand loyalty and increased sales hence high performance.
This article has been chosen as it talks of a current issue in Wynn Resorts Limited which the CEO is thinking of introducing for the entire company. Steve Wynn is contenting on constructing a hotel and Casino in Philadelphia, which will be built on a 60-acre site in the Delaware River waterfront in Fish Town. To him, this will be a delicious deal for the company. The construction of the hotel and Casino in Philadelphia will have positive impacts on the performance of the company.
The construction of this hotel and Casino is part of the company’ s plan to venture into a new market and expand its operations. This will increase the financial performance of the company as it will lead to an increase in sales. There is a relationship between the current events in the company and changes in stock prices. The two current events re-dated between October and November 2012, and it is during these two months that the company recorded an increase in its stock prices from a low of $116 to a high of $123.
From this data, it is evident that investor confidence for the company may have increased leading to a demand for the company stocks which then pushed the stock prices high. The current ratio for the company reduced from 176% in 2010 to 109% in 2011. However, in the two financial years, the current ratio a more 1.1 and this indicates that the company was able to pay for its short-term liabilities and the company was in a better financial performance in the two financial years.
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