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Women's Appearance and Sexuality Represent Power

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With many of their music video featuring them in near stark nudeness such as, wrecking ball in which she is dressed in nothing but a pair of boots. This is viewed as promoting a certain image of woman which results in audiences relating their value and worth based on their sexuality and physical appearance, many of the adverts in popular media capitalize on this and women are encouraged their sexual appeal to sell products in line with the popular modern adage that sex sells. The success of women tend to be attached to their physical attractiveness as is evince in numerous Hollywood productions, for example in Iron Man, the leading woman who is also iron man’ s lover is portrayed as both highly successful as a business woman and also very sexually attractive.

This is said to promote the perception that a woman’ s success is based on their beauty and sexual attractiveness (Szymanski, Lauren & Erika 20). In view of the fact that women already have to work hard and often harder than men to be acknowledge as successful, popular culture is criticized for making them feel they need to also be sexually attractive so as to realize their full success and therefore limits some from reaching the full potential. While this argument is plausible, and one must concede that in some cases the connection between sexuality and success is overstated, suggesting that women should be limited in the extent to which they can express their sexuality borders repressing them.

A woman’ s sexuality can represent her power and if this were not the case, car companies such as Mercedes, which has been criticized for being over-sexualized in its adverts or firms selling male products such as perfumes using sexualized images of women, would not be successful.

The bottom line is that the sexuality of women is a great part of their power and repressing it in the name of morals is simply a sign of conservative and narrow-minded thinking. In addition that society deigns to point fingers at women for their sexuality and never does so for men proves that the collective thinking is still influences by patriarchal anachronisms.

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