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On the other hand, the retail client organization is affected by the decision-making dilemma since it may end-up with the cheapest or the comparatively expensive garment supplier, based on the consultant’s decision. The specific ethical issue is whether all rational persons would agree that a particular alternative action taken by the consultant buyer is right or good. The primary stakeholders in this ethical dilemma include the buyer consultant and the retail client organization, while the secondary stakeholders includes Firm A, Firm B, the employees of both Firm A and Firm B and the government of Bangalamar.

In ranking the stakeholders’ claims, the consultant and the retail client organization emerge as primary stakeholders. Both stakeholders lay direct claim to the decision-making process, to obtain a cheap source of supply for the client and earn a substantial bonus for the consultant. Utilitarianism theory is a theory founded on the principles of pleasure/happiness, suffering/pain and utility maximization (Driver, 2004). According to utilitarianism theory, the ethicalness of any decision, choice or action taken by an individual depends not on the intent or the situation prevailing at the time of the decision-making, but on the ultimate outcome/consequence of the decision (Mulgan, 2007).

In this respect, utilitarianism theory provides that the most ethical decision or choice is that which tends to promote happiness not only for the performer of the action, but also for everyone else that is affected by the decision or choice (Eggleston & Miller, 2014). Further, utilitarianism provides that the most ethical decision, action or choice is that which maximizes the wellbeing of the many. This simply means that according to the utilitarianism theory, the most ethical decision or choice is that which promotes happiness for many and causes suffering to the few (Troyer, 2003). Therefore, applying utilitarianism theory in the available alternative of selecting Firm A or Firm B, the principles of happiness, suffering and utility maximization come into play.

The choice of Firm A as the garment supplier for the retail client organization will impact on happiness and suffering of stakeholders in various ways. First, utilitarianism theory provides that the most ethical decision must not only promote happiness but must also promote

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