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Why Things Catch On by Berger Jonah

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In the current world, advertising proves to be insufficient if over-relied upon. This is because there is no guarantee that by advertising, people can get it into their minds and talk or imitate it. This means social influence has a high reliance on word of mouth and imitation. Berger (2013) views social influence as a deciding factor especially when products, ideas, and behaviors have to be adopted by the public. Social currency entails the information, intermediaries and the receivers and how its sharing shapes them. Generally, people since they are social beings, their thinking are highly influenced by what people talk about.

From this illustration, it is to understand why people prefer conversing about things that are entertaining, clever and attractive. To make this principle valid, three things have to be taken into consideration. One, there must be an inner remarkability; something that differentiates a company’ s product from the already existing. Two, leverage on game mechanics; establishing visible metrics that makes it easy for people to know where they stand in the crowded market (Berger, 2013). Three, make people feel like owners; this makes products desirable and worth itTriggers play a critical role in reminding people so that they keep talking about and imitating a product.

Emotions are derived from physiological arousal and thus influence people to share what they know about the product. If adverts excite people either by making them laugh or angry, it can be easy for them to pass on the message to others. This can be effectively done through public visibility since it drives observers into imitating. Generally, a product that aims to showcase its value has a high chance of growing since it utilizes the psychology of imitation.

In practical value, people value important things and are always willing to share it with others through community projects among others. Lastly, stories have a huge tendency of  traveling under the guise of idle chatter in that people view messages in terms of narratives and not information. This makes information a joyrider and thus enjoys free delivery alongside the story.

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