It is evidently clear from the discussion that the workplace trends that Coca-Cola reportedly recognizes and addresses include the following: compliance with local hours of work, contract labor issues, and workplace safety, to name a few. For instance, under hours of work, the company announced looking into situations necessitating overtime work and finds out ways to minimize these. As noted, “ reducing overtime can increase employee morale and decrease quality incidents thereby improving business results and fostering a Great Place to Work” . Moreover, for contract labor issues, the organization has designed a Supplier Guiding Principles to govern the action of external labor agencies and ensure adherence to ethical standards.
Finally, the organization affirms a commitment to workplace safety through their Human Rights Policy. As emphasized, “ our Human Rights Policy demands we take responsibility for maintaining a productive workplace by working to minimize the risk of accidents, injury, and exposure to health risks for all of our associates and contractors” . Similar organizations which could be used as benchmarks for addressing workforce trends are those private organizations who were recognized as included among Fortune’ s list of top 10 list of most admired companies, of which Coca-Cola ranked number 10.
From the list, Starbucks ranked 5 and is classified as an organization providing consumer products (food and beverages), similar to Coca-Cola. Apple and Google were reported to have generated the 1st and 2nd rank on this list. With people becoming more health conscious, there are trends that announce that “ beverage companies are taking aggressive actions to generate future growth” . Likewise, Coca-Cola was noted to belong to a mature market; yet, there are still prospects for growth through exploring innovative avenues that address the changing demands of the consumers.
As noted, “ Coca-Cola has the financial muscle and management expertise to address the ongoing secular changes in the industry, which will support its long-term performance… as the company continues to invest behind its brands in an attempt to strengthen and diversify its product portfolio, its revenue growth will improve” . Thus, there are still growth prospects seen to be evident in the beverage industry.
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