The visual targets a wide audience coverage to make its message effective in evoking action. The visual seeks to create awareness to their target audience that the victims of child trafficking and prostitution are also victims of sexual assault, abuse, and exploitation. Presenting a complete, clearer picture like this campaign visual serves to motivate the audience to take action to end child prostitution. It makes the audience find the matter critical and treat it as an issue of immediate priority. Audience Characteristics It is prudent for a campaign visual to have a target audience since an audience it necessary for the creation of awareness and spreading the message to a wide audience coverage.
This image is intended for people who are above the age of 18 years and understand the basis of child prostitution. The message targets people in the society who realize the circumstances and the effects of abusing young children. The viewers of this image could be people who can understand the image and its implications, even without the words used to accompany it. These are people who are interested in the plight of children in the society and those who have the interest in the social issues of the world (Burt & Strongman, 2005).
Such people are valuable in this campaign as they might want to help any child who is caught up in such a situation and may also contribute to creating awareness in the society. The campaign also targets specifically people who have children of their own or people who have suffered child prostitution before. Such people comprehend the importance of this campaign since such problems in the society affect them directly.
It is emotionally and psychologically distressing to imagine one’s child in such an unhappy and drained state as a result of sexual exploitation. Furthermore, people who have been abused before may not wish to see the same thing happen to other innocent children. The feeling of having one’s childhood and innocence taken away by old men can trigger the target audience to join the campaign to help victims of child prostitution. The image is also intended for people who work with children. When viewing this image, what comes into their minds is the effects that this type of abuse may have on the affected children in the long run for having been robbed of the freedom to be carefree and cheerful (Gross, 2010).
Ethos This image has high credibility, especially since Barnardo as a source of the campaign has high credibility on issues of sexual abuse and child prostitution.
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