To analyze the various parts of Virgin Atlantic, including past, current, and future offerings and decide on how both successful and unsuccessful these parts have/are/or could be in regards to the reviews that are available on the airline, as well as the numbers that are available in regards to the company’ s financial status. With the new technological innovation of biofuels and their implementation into jet engines, Virgin Atlantic was among the first airlines to utilize the new breakthrough and set new boundaries and horizons for the industry. The airline industry, although cyclical throughout its years, has found itself lately in a financial crunch.
This downturn in the economic stability of the industry has led to financial woes for both its purveyors and consumers, and only the strongest companies have been able to ride the tide of losses that have been accrued by issues such as the lingering effects of September 11, 2001’ s hijackings, the ever-climbing costs of fuel, and the lessened amount of traveling that is done by individuals today because of escalating ticket prices and the economic recessions that are occurring in countries such as the United States of America.
A congressional study was made public in May of 2008 that stated that simply because of delayed aircraft in 2007, both those providing flights and those traveling on them were subject to losses of over 40 million dollars (La Monica, 2008, para. Despite this monetary predicament that all parties involved have found themselves having to confront, one airline, Virgin Atlantic Airways, reported profits of 88.32 million dollars in the 2007-2008 year, a 38% increase from the year previous (Virgin Atlantic posts, 2008).
Virgin has ordered 15 Boeing 787 Dreamliners to be delivered by 2013 even though margins in the airline industry tend to be "tiny". The industry is cyclical with huge fixed costs and has never been profitable (Benady, 2008).
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