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Tourism Crisis Management

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Many models conceptually have a basis assuming that a crisis goes through a number of consecutively occurring stages, in essence following a particular life cycle. However, in reality, crises and disasters more often than not occur suddenly, without warning and a target position can immediately enter the ‘ emergency’ phase, by-passing the ‘ prodromal’ and ‘ pre-event’ phase and require- in a rapid reaction. Indeed, the alarm caused by the dramatic imminence of such events may prompt inappropriate decision-making and confusion(Pender & Sharply, 2004). Explicitly, various models propose that risk assessments should be undertaken. On the basis of the analysis of the scenario, contingency plans should then be established in accordance with those circumstances considered likely to occur.

Nonetheless, with exception of some specific events, such as hurricanes in the Caribbean, most tourism crises are often unpredictable in their happening, evolution and impact. The most problematic issue is the identification of potential or predictable crises. As a result, scenario planning can be consuming in terms of time, costly and in some unfortunate cases ultimately, fruitless. Undeniably, it is observed that contingency planning might result to complacency and paralysis upon the occurrence of an unexpected event (Evans & Elphick, 2005).

Therefore, although there are diverse categories of crisis, for instance, a terrorist attack which might be anticipated and ready with established protocols, the evidence suggests that risk assessment and the following scenario planning may in totality be null and void given the unpredictable nature of most events. Conceptual framework of tourism crisis managementRegardless of the increase in activity in the past years, there are, arguably, still only a limited number of publications on crisis management particularly in the field of tourism, which discuss the concept systematically and holistically

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preview essay on Tourism Crisis Management
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Tourism
  • Level: Undergraduate
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