Advertising is one of the most common ways by which corporations communicate with the general public about their products and services in the hope that they will become customers due to its influence. It is also used to communicate public service concerns and information like the campaign that is reviewed in this paper. "Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. " (Taflinger 1996). The modern concept of advertising started when companies used to advertise in the print media.
When cinema became popular, advertisements began to appear in movie halls. Using outdoor media like billboards and banners are also commonly used. The advent of television was what changed the advertising industry in a big way. Now, advertising is commonly seen on the internet and also through devices like the mobile phone. There is a perception that advertising existed even among people of the ancient world. The Romans were supposed to be great advertisers and used personal selling and sales pitch to advertise. But modern advertising can trace its origins to the invention of the printing press.
Experts date the early efforts at commercial advertising during the middle of the 1800s. “ A hunt for the earliest ad in ‘ The Creative Director’ s Source Book’ (compiled in 1988 by Nick Souter and Stuart Newman) unearths a newspaper advertisement from 1849” . (Tungate 2007, p. 11). But advertising began to be viewed seriously by companies after the advent of the industrial revolution and has since exploded into the present industry that is seen today. It appears that ‘ Talk to Frank’ has made some headway among the population in the country.
“ TNS System Three was commissioned by the Office of Chief Researcher (OCR) to conduct research to evaluate the latest phase of the Scottish Executive's Know the Score campaign which focused on heroin misuse and ran from August 14th - September 17th 2006.”
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