This paper illustrates that the culture that would lead to effective organizational development is one where there is a knowledge sharing. Knowledge sharing refers to the organization ensures effective communication within the employees and employees are willing to share information to improve effectiveness within the organization. Often times, the employees are not willing to share information as they fear the loss of power or fear it as a threat to their job security. The management in such cases should take steps to ensure that the employees do not feel threatened. Effective communication is yet another factor that leads to effective organizational development.
In a most vertically structured organization, the flow of communication is often hampered since it moves from the top to bottom or bottom to top which takes too much time and also distorts the original message. In this way, timely decisions are difficult to make which can be life-threatening for a company like Samsung Electronics since a new product is launched almost every day. Therefore, Samsung should focus on developing a horizontally structured organization to aid the flow of communication and to allow more power in the hands of the employees.
Since it is the employees who are developing new products, they should be allowed more control in their hands. The decisions taken by the company should take into account the suggestions of these employees. The change process at Samsung began when the CEO of the company, Lee Kun-Hee came into operation. Lee Kun-Hee assumed power after his father, the founder handed over operations to him. Lee understood the need for change when he personally conducted a market survey of Samsung and its competitors.
He found that Samsung products while being perfectly engineered lacked quality and design elements. He found that Samsung products appeared unappealing. Lee, in order to evaluate the need for change, contacted Arthur D. Little to assess the situation. The findings of D. Little were that the company needed to bring about a needed change where the focus should be consumers and technology.
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