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The Role of Media in National and International Development

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The media teaches, sensitizes, mobilizes and manipulates the people in the society through the distribution of information (Ucheanya, 2003). The role of media in national and international development is best described in relation to the community development theories. The community development theories give a guideline on the practicability of the community development plan. They also analyze various aspects of development such as the forms and processes it takes. Some of the most common community development theories include the diffusion theory, the decentralization theory, group development theory, group behavior theory and the growth pole theory among others (Bonye, Thaddeus & Owusu-Sekyere, 2013).

These theories apply to both the national and international development plans. On the other hand, mass media helps facilitate the communication of the information as per the theory. For instance, the theory of diffusion requires innovation to be one of the key concepts of national and international development. In this regard, the role of the media is to convince the people in the society to accept the innovative ideas that will lead to development. One of the major roles of media in national and international development is the pursuit of an agenda by the governments and influential persons that interfere with the development agenda.

The government institutions have been known to be containing the highest levels of corruptions in various countries. The media has been playing a big role in exposing such governmental institutions with the aim of inhibiting development in a country. Moreover, the media has helped in monitoring the governance of the leaders through alerting the public to any planned agenda. The people in power tend to create policies that will benefit them instead of concentrating on the development.

For instance, the media in Nigeria helped stop the then-president Obasanjo from running from for a third term. This was a violation of the constitution and this could have inhibited development in the country.

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