Facebook Pixel Code

The Problems with Sonys Blu-Ray Technology

This is a preview of the 4-page document
Read full text

Sony has faced many obstacles in the introduction of its Blu-Ray technology into the market. At the same time, Sony was in the process of launching Blu-Ray one of its main competitors, Toshiba, launched a product called HD-DVD to directly compete with Sony’ s Blu-Ray DVD formats. Sony had a various delay in its product launch, while the HD-DVD was a smooth launch for Toshiba which enable the company to reach the market first and obtain the first big contracts from movie producers to utilize the HD-DVD technology in its new releases of DVD movies (Gardner, 2004).

This is the first of many issues and obstacles Sony has faced with its Blu-Ray product line. The manufacturing process for Blu-Ray caused some problems for the company since some of the key raw materials were not readily available. The supply of Blue-Ray laser diodes is limited; ironically one of two manufacturers in the world of this prime material needed to manufacture Blue-Ray diodes is Sony (Digg, 2007). Sony controls a large portion of the supply chain, thus in the long-term despite early setbacks they can create a barrier of entry for other companies attempting to enter the Blu-Ray market since they along with Nichia are only manufacturers of the diodes.

There are other problems associated with Blu-Ray technology. Major players in the computers industry such as Microsoft and its founder Bill Gates are claiming Blue-Ray technology has compatibility problems with Microsoft operating systems which are installed in over 80% of computers around the globe (Edwards & Burrows & Glover, 2005). There have been lots of problems, but the biggest so far is beyond anything Sony and its shareholders could have imagined.

A company called Target Technology filed a patent infringement lawsuit in 2007 against Sony claiming Blu-Ray technology violates a patent they hold for reflective layer materials in optical devices (Newratings, 2007).

This is a preview of the 4-page document
Open full text
Close ✕
Tracy Smith Editor&Proofreader
Expert in: Marketing, Management, Human Resources
Hire an Editor
Matt Hamilton Writer
Expert in: Marketing, Macro & Microeconomics, Business
Hire a Writer
preview essay on The Problems with Sonys Blu-Ray Technology
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples

Contact Us